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08 Apr Polymakr’s Rebranding and New Website
March 12, 2015 – Polymakr, innovative producer of high quality filament for 3D printers, is proud to announce the launch of their new and refreshed corporate identity with the unveiling of a completely new website.
Simplified name and redesigned logo
As a core part of their rebranding Polymakr took the opportunity to simplify their name by changing it to Polymaker effective immediately. “We felt that the new name will provide constancy and ease of use, thus adding a certain timelessness to our branding,” Polymaker’s Design and Communications Manager shared. The minimal and clean design of the new logo reflects the company’s strive for simplicity, while at the same time maintaining a playful and aesthetic look with the beautiful and bright teal as the new company colour.
Brought out as the company’s new tagline, “Innovation simplified” embodies both Polymaker’s vision and their purpose. “For us it is not just a slogan, it is an ideology that we try to incorporate in everything we do – from the packaging to our online store, we want to keep our new brand clean, modern and efficient. Innovation for us doesn’t need to come at the price of over complicated products, it should be as simple as plug and play,” Polymaker added.
The heart of this brand evolution is the announcement of Polymaker’s new online platform. It has been redesigned to offer an effortless and enjoyable experience, while at the same time conveying the trademark attributes of both the company and its products – elegance, simplicity and precision. The website will have a built in responsive feature so that customers can find the information they need quickly and easily regardless of the operating system or device they use. It will also include an online store and an account feature as a quick and personalized shortcut for buying one of Polymaker’s filaments.
New packaging and a new spool
In addition to the modernised company look, Polymaker have also decided to enhance the packaging and image of their products. Polymaker’s filament will now come in a brand new transparent spool carrying the company’s logo. The transparency will allow the filament’s colour to stand out and further complement the company’s clean design. It will also lend a functional purpose – since many 3D printers now enclose the spool the new design will allow customers to monitor the amount of material being used. The packaging will still include its signature resealable bag, while at the same time offering a not only more attractive design, but better protection to ensure no damage occurs during shipping.
About Polymakr LLC
Polymakr is a company committed to innovation, quality and sustainability, in the pursuit of producing safe and clean materials for the 3d printing industry. They do not simply adhere to current standards but is surely becoming a market leader for quality in the filament industry. With a seven step quality control process, Polymakr’s filaments are not only ensured to have the best quality standards but also provide innovative properties. Whether it is with their increased mechanical strength in PolyMax™ PLA, their unparalleled Jam-Free™ printing with PolyPlus™ PLA or their, world’s first, 3D printable foam based filament PolyWood™ , Polymakr will continue to bring new performance enhanced materials to the 3D printing community.